Celebrating Regional Australian Retailers Through New National Campaign

By way of its Parcel Protect offering for eCommerce merchants, NTI has collaborated with Buy From The Bush to launch a new national storytelling campaign, “Building Community Across the Country.”

The partnership is a continuation of NTI’s long-standing commitment to supporting rural communities, built over nearly 50 years of working alongside regional Australian transport, logistics and agriculture industries.

The campaign highlights the creativity, resilience and community spirit of regional Australian retailers, focusing on three remarkable rural businesses, Featherdale Earrings, Harry & Kit, and Kennedy The Label.  

Through a series of films and digital stories, it explores the unique challenges they face in getting their products safely into the hands of customers across the country.

NTI’s Head of Marketing, Jason Kibsgaard said, “Having met the business owners featured in the campaign, it was fantastic to hear their stories and learn more about what it takes to run a regional eCommerce business”. 

“What really came through in this collaboration is how much they genuinely care about their customers and the special relationship they have with them, no matter where they might be”.

By working with Buy From The Bush, Parcel Protect is helping to support the growth of and confidence in regional retailers across the country, ensuring that distance, scale or circumstance don’t stand in the way for retailers as they build trust and connection with customers.

Explore the Campaign here: https://www.parcelprotect.com.au/buy-from-the-bush/