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New brand identity for NTI

Date: 21 February 2017
New brand identity for NTI

NTI has launched a new brand identity to reflect its position as the leading specialist insurer in transport and logistics.

NTI CEO Tony Clark said the new identity included a “group” brand, as well as enhancements to the National Transport Insurance brand.

“For over 40 years, NTI has been Australia’s Number 1 Truck Insurer,” Mr Clark said. “However, the NTI story has evolved to include our position as a market leader in mobile plant & equipment insurance, as well the leading roadside assistance provider for heavy vehicles.

“With the exciting announcement of Marine Protect: Powered by NTI, the time is right for our visual identity to reflect our position as Australia’s Specialist Insurer.

“The new NTI logo will be used to represent the company as a whole, while the National Transport Insurance, Truck Assist, Yellow Cover and Marine Protect brands will be used to deliver products and services to our customers and partners.

“NTI’s brand has always played a key role in telling our story, and the new look reflects our ‘DNA’ as a specialist, expert, innovator and service differentiator in our chosen markets.”

Insurance products are provided by National Transport Insurance, a joint venture of the insurers Insurance Australia Limited trading as CGU  Insurance ABN 11 000 016 722 AFSL 227681  and AAI Limited Trading as Vero Insurance ABN 48 005 297 807 AFSL 230859 each holding a 50% share. National Transport Insurance is administered on behalf of the insurers by its manager NTI Limited ABN 84 000 746 109 AFSL 237246.
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